Surveys

In the ever-changing domain of business, companies worldwide are making every effort to achieve a balance between digital media (which represents a fresher, more contemporary approach to marketing) and offline marketing channels to appease long-standing clients. Such a tight-rope, particularly in a scenario where one needs to appeal to a local landscape, might seem particularly difficult to straddle.

The MCA has today published the third set of survey results carried out between July and September, in order to gauge consumer perceptions on electronic communications services. The results published today are of a survey related to mobile services, whereby telephone interviews were carried with respondents chosen at random from GO’s and Melita’s online telephone directories. Only residential users were considered for this survey.

This is a follow up on a previous qualitative research carried out by the MCA in 2006.
The Authority felt the need to gauge developments amongst the different “commercial operators” in the field, assess whether the implementation of the 2006 recommendations has had any positive impact on the sector, identify any remaining or new barriers to the take up of such services and make new recommendations both to government, and public sector entities, the industry as well as constituted bodies, where appropriate.

According to a survey commissioned by the Digital Switchover Committee in May, it is estimated that 4,760 households still rely on free-to-air transmissions received via conventional rooftop aerials to watch Maltese TV.